Oorja Stove, BP First Energy

Mahesh Yagnaraman
Ooorja First Energy

“Oorja” today represents a new way of cooking and has the potential to grow into a large,
successful business in India and globally. The initiative aims at creating a commercially
sustainable business, offering clean, safe and affordable energy solutions to identified
customers in both urban and rural households in developing countries."

More detail on the Oorja stove in The Hindu: A stove and a smokeless kitchen


I am glad to inform you that Oorja and First Energy Private Limited will continue its journey to provide sustainable energy solutions!

We (Mukund Deogaonkar another colleague who started this project in First Energy/BP) have teamed with The Alchemists Ark, a successful business consulting company headed by Raymond Moses & T Sreeram, to take this venture forward. This Emerging Consumers Business (ECM) with the brand Oorja, technologies, and the biomass pellets plants have now been fully transferred from BP. We continue to have strong conviction in the strategic significance of the opportunity in sustainable energy solutions to bridge the energy divide in emerging economies including India. And that the solutions such as Oorja will address matters of energy security, social/health impacts and environmental challenges in emerging economies.

Support of several well wishers within and outside BP and our continuing conviction and faith in larger good from the business, have ensured this successful transfer

I thought it fit to connect with you since I am aware there has been several questions on continuity of this effort on the stove lists/web forums and genuine interest in those. And since you host the site, I send this to you.

There is still a lot to do…..while we have reached to over 410,000 consumers, we feel our journey has just begun. We will continue to seek your good wishes and support and would like to keep you posted as we take our next steps…..

Please do feel free to ask if you have any questions

Best Regards
Mahesh Yagnaraman
CEO & Managing Director
First Energy
Mahesh Yagnaraman

First Energy Pvt. Ltd.
Office No. B-101 to B-105, First Floor, B-Wing, Signet Corner, S.No-134
Baner, Pune - 411 045, India
Tel : 91-20-67210500Nike


<p>As of February, 2010 the First Energy has reached over 430,000 homes with the Oorja stove, through a route to market channel of 3500 village level entrepreneurs/dealers who sell the stove and fuel in the villages.</p> <p>The full story is here: <a href="http://blog.ennovent.com/2010/02/meal-for-a-family-of-5-for-less-than-0-10-innovation-for-sustainability-by-first-energy/">http://blog.ennovent.com/2010/02/meal-for-a-family-of-5-for-less-than-0-...</a></p>

<p>There's also a nice write-up of the Oorja on the Think Change India web site:<br /> <a href="http://www.thinkchangeindia.org/2010/03/02/tc-i-changemakers-first-energy-to-change-the-way-rural-india-cooks/">http://www.thinkchangeindia.org/2010/03/02/tc-i-changemakers-first-energ...</a></p>